Content strategy
and creative direction
for theater.
I partner with theaters, producing offices, and media companies — helping translate the work to the internet, and the internet to the work.
I'm also a working actor, which means I understand these campaigns from the inside out — not just as a strategist looking in.
samples
BRANDINGview deck →
MEMElook →
BRANDINGvisit →
BRANDINGwatch →
EDITORIALview →
EDITORIALview →
MEMElook →
EDITORIALview →
BRANDINGwatch →
who ive worked with
The Tony Awards
Hamilton
The Outsiders
Hadestown
Playbill
Broadway.com
&Juliet
Dear Evan Hansen
where ive been
I've been on stage (Company national tour, BEAU Off-Broadway), in media (Broadway.com, 125 episodes of The Red Carpet Challenge), and in brand and content strategy work for productions including The Tony Awards, Hamilton, Hadestown, and The Outsiders. I write a weekly newsletter on the relationship between show and business called The Fourth Wall — 70+ essays, 1,700+ industry readers, and the reason most clients find me.
what i do
Email strategy
Building email publications for shows and seasons — editorial voice, content systems, template design, and send execution. The show is the lens, not just the product.
Content & editorial direction
Positioning, content models, and editorial calendars for institutional channels, new ventures, and season launches. Brand-level thinking, not post-level.
Audience development
Helping organizations think systemically about how they build, retain, and deepen relationships with audiences — beyond the single campaign or show.
